Bio

Born in Sweden, raised in Greece and with family roots spread across Europe, I am a true farmer's daughter: my father farms fruit trees in the Mediterranean, and my mother pioneered microalgae farming in Scandinavia. Myself, I like growing brands and developing attractive, commercial products instead.

​

I am a seasoned executive, brand, and product expert with a keen aptitude for consumer behaviour. Since 2011 I have created an international high-end brand from scratch, helped make a new industry famous in a country where it wasn’t, and developed or extended comprehensive product lines (supplements, lifestyle, FMCG).

​

As co-founder of Swedish biotech Simris, I developed a brand and consumer products sold internationally in USA, S. Korea and Europe, within the booming prestige wellness segment. I continued with leading the modern holistic wellness company Inika Superfoods, keeping on with my journey in omni-channel wellness lifestyle brands. I am experienced in operating within regulatory frameworks, yet making my products/company stand out, and win fans and awards anyway.

​

I live in central Stockholm with my husband, my two kids, and my cat. My greatest hobby-loves in life are concerts, finishing books and consuming culture. I like calling myself a trend-spotter, so my promise is to always keep you up-to-date with what’s hot right now.

​

Daphne Jaeschke, Stockholm 2025