Bio

Born in Sweden, raised in Greece and with family roots spread across Europe, I am a true farmer's daughter: my father farms fruit trees in the Mediterranean, and my mother pioneered microalgae farming in Scandinavia. Myself, I like growing brands and developing attractive, commercial products instead.

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I am a marketing executive and brand expert with a keen aptitude for consumer behaviour. Since 2011 I have created an international high-end brand from scratch, helped make the algae industry famous in a country where it wasn’t, and developed or extended comprehensive product lines (supplements, lifestyle, functional foods).

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As co-founder of Swedish biotech Simris, I developed consumer products sold internationally in USA, S. Korea and Europe, in the booming prestige wellness segment. Currently leading the modern holistic wellness brand Inika Superfoods, I continue my journey in omni-channel wellness lifestyle brands. I am experienced in operating within regulatory frameworks, yet making my products/company stand out, and win fans and awards anyway.

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I live in central Stockholm with my husband, my 6 year old son, and my cat. My greatest hobby-loves in life are concerts, finishing books and consuming culture. I like calling myself a trend-spotter, so my promise is to always keep you up-to-date with what’s hot right now.

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Daphne Jaeschke, Stockholm 2024